How the platform helps your shop rank in search engines and look good when shared on social media.
Admin → Site → SEO lists Site defaults and every page on your site. Pick one to edit how it looks in search results and when someone shares a link to it. A Google-style search result preview and a link preview update as you type. Leave a field blank to keep the automatic value, which the preview shows.
The description and sharing image used for any page that doesn't set its own, plus your keyword list. Click Suggest keywords to pull frequent phrases from your course names and descriptions, products, instructor bios and location; click a suggestion to add it. Keywords are a reference for your writing, not a meta tag.
Upload a JPEG, PNG or WebP image (1200x630 works best) for a page, or tick Use this page’s hero photo to reuse its banner. With neither, the page uses the site default image. If you haven't uploaded a default either, the platform makes one from your logo on a themed background, served from /api/og/default and cached for a day.
Tick Hide this page from search engines to ask search engines not to list it. The page stays live: visitors can still open it from your menu or a link. It's left out of your sitemap, and it isn't blocked in robots.txt, so search engines can still read the “don't list me” instruction.
Each page in the list shows how it's doing: a check mark when it looks good, a tips count when something could be better (such as a title that's too long), No description, Hidden from search, or Not published.
The platform emits JSON-LD on every page so search engines can render rich results:
Validate the output with Google's Rich Results Test.
If French is disabled in Admin → Configuration → Language Settings, canonical URLs drop the /en/ segment — so /dive/courses is the canonical form instead of /en/dive/courses. Old links with the prefix still work — they 301-redirect to the bare form so search results and old email links never break.